As stated in our previous blog, new trends are and will continue entering the marketplace this year, and your company needs to pay attention or you could be left behind with your marketing outreach goals. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience. In our previous blog segment, we discussed AR integrated with social media and the collapse of the Influencer Market. The next three marketing trends for you to consider are as follows:
3. True Understanding Of Customer Journey
Data-driven marketing is a powerful tool, but how that data translates to the customer journey will be paramount in digital marketing success in 2018. Strive first to use data to know where your consumers will be on every step of their purchasing path, learn what appeals to them, and design your marketing to touch them all along their journey.
4. More Targeted Ads With Specific Purpose
People already have minimal attention spans and get served with so many ads on a daily basis. I think ads will become more singularly purposed in nature, with a very specific goal and goal conversion place in mind, whether it be a mobile or desktop experience. I also think that the mobile ad platforms will show major growth in 2018, including Facebook, Instagram, Snapchat, etc.
5. Professional Live Video
Video will continue to be a trend in 2018 but not just video, professional live video. Every social media platform is jumping into live video and adding new features monthly to their platforms. Live video is a great way to connect with your audience, and the shaky, holding-a-phone-in-your-hand live video won’t be acceptable anymore.
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Ahead of the Curve!