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2018 Useful Marketing Trends


In 2018, new trends are entering the marketplace and your company needs to pay attention or you could be left behind with your marketing outreach goals. With the need to become more visible and reach more customers, the digital marketing of tomorrow offers advancements in emerging technologies as consumers demand a more integrated experience.

Over the next several months, E Image Agency will go over a series of marketing advancements that your company should be on top of, for the purpose of maximizing customer growth. The first two are as follows:

  1. Augmented Reality (AR) Integrated Through Social Media – As our mobile devices become more powerful and social apps better integrate with AR, brands will use AR to better engage with consumers. For example, using your location, brands could trigger sponsored AR content, which can only be accessed at that spot, at that time. As quoted from Forbes magazine, PokémonGo was the pioneer with this idea, and they feel as do we that big-name companies such as Instagram and Facebook, will soon be integrating this tech into its platforms, and possibly your company should consider it too.

2. Collapse Of The Influencer Market – Unbelievably, brands pour millions of dollars into influencers now, but by and large they’re either not measuring or not seeing the results they could get from alternative marketing spends. The market will collapse as brands zero in on a few select individuals who drive results or move to organic grassroots promotion, and away from high-cost, middle-tier influencers who drive awareness but little ROI. If you’re a smaller organization with a limited marketing budget, it’s imperative you are on top of this trend.

E Image, Be Smarter!