(480) 249-8940 eimageagency@gmail.com

Marketing 101

You will find marketing is defined in many different ways. Some definitions focus on marketing as the process involved in satisfying the needs of a particular market, while others define marketing in terms of its most visible functional areas, such as advertising, communication tools and product development. To E Image, Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with potential and existing customers that result in value for both the customer and the company.

Strategies are best explained as the direction the marketing effort will take over a certain period of time, while tactics are the steps or decisions made in order to follow the strategies established. For example, if a strategy is to enter a new market, the tactics (action plan) may be to develop a system within the marketing plan to carry the out the strategy.

Marketing Success
The most important marketing role involves the research needed to gain knowledge of customers, competitors, and markets. This information will be used in every aspect of your marketing efforts. When you know what your customer’s expectations are you can be creative in building new marketing methods to get your name and product in front of them.

Your company’s marketing success is evaluated not only in terms of the monthly sales figures but also by how long you can retain each customer. It is very costly to get new customers, but great customer relations are all that is required to keep them. When a customer feels that they are a business partner and that they are receiving value for their investment then they will be long-term customers.

One our firsts steps is is developing a Branding Blueprint, which allows us to develop and define all key brand attributes and goals. This then serves as the starting point for building or enhancing your brand. We believe that without this vital process and strong foundation, all design and development efforts are futile.

Your Book is Judged By its Cover
Consumers have changed. In the exponentially expanding marketing industry, people really do “judge a book by its cover.” E Image was conceived from this powerful information. In the several seconds a consumer has to observe, select and remember your product, making an instant impact is key.

The cultural shift necessitates agile thinking, flexibility and creativity in design. Package branding is about creating forward thinking systems and solutions that are geared toward long-term rewards.

First impressions are made in a matter of seconds – Can your brand stand up to the test?
E Image Agency ensures that your brand is designed to impress, and will procure a sales-oriented goal in every medium, including web, print, and exhibit.

Our contracts include built-in time for marketing consulting and direction in order to create synergy between design and messaging as well as to shape, manage and develop compelling brands. All good brands are constantly evolving, and insightful marketing ideas and strategies are needed to stay ahead of the competition.

Our Branding Approach
Through research and a deep understanding of various markets, E Image Agency will provide you with new answers to long held questions. Getting a positive association with a product before it even reaches a customer is one of our best accomplishments.

We’ve sold a cosmetic product with a simple shell and photograph, a tequila spirit just off one bottle (with no tequila!), sunglasses with just a picture… and the list goes on!

Professional design is the best way of conveying a very unique and personal message on your packages. Establishing a solid brand and reproducing it on your packaging is our specialty. We do our homework and we get our hands dirty!

Visual Direction brings compelling, benefit-oriented content.
Together with imagery that reinforces your message in order to get a customer’s attention and motivate him or her to take the desired action.

At E Image Agency, this is a critical step in the brand-building and rejuvenation process. So many marketing companies and design firms skip this step, resulting in lackluster design without a conversion-oriented marketing focus.

We take the time to make sure your visual direction is focused on your CUSTOMERS’ goals and are matched to carefully chosen calls to actions (CTA), from soft conversion to primary.

It is important to remember that overall, only 10-15% of customers have a buy-now mentality, so 85% of your customers still need to be sold. This is why we include both primary and secondary conversion goals for all of our clients.

For more information about Branding, such as:

• How Effective is Your Brand?
• Is Your Brand Working For You… or Against You?
• Visit our 411 section: Click Here

Let E Image Agency Put the Power Back in Your Brand – And Your Bottom Line.
We have more than 16 years of hands-on experience helping small, medium-sized and large enterprises meet their branding and marketing objectives. We provide a broad range of branding and creative solutions to help you meet your unique goals. We are happy to share our ideas for building or rejuvenating your corporate brand, so get in touch with us today.

Custom Logo Design & Development
Your logo may create a prospect’s first impression of your business…

Your logo should not only let prospects know what you do, it should captivate them. Your tagline should further define your market niche and communicate your company’s core benefits to your target market.

A logo is not static—it must change as your company or market changes. Consider McDonald’s and AT&T. Each has updated its logo numerous times; as a result, these companies’ logos consistently reflect a current look and feel. E Image Agency, can help you build a brand from the ground up or re-brand an outdated, “tired” corporate image.

If you really want to be EDGY! Consider thinking outside of the box and go with a Google approach. They stay CURRENT everyday!

Make a Powerful Impression with Attention Grabbing Sales and Media Kits from E Image Agency!

Persuasive content development and copywriting:

A process that works and commands results!
E Image Agency has developed a unique process that relies on client-provided information for products and services. We then enhance this copy through captivating headers, persuasive optimization of body content, calls to actions, and visual imagery.

Our goal is to make your marketing and sales process appear to be perfectly matched with your customer’s buying process. By focusing on a benefit-oriented message with a structure and layout to emphasize clarity and to clearly define value, we can ensure an impression that generates dramatically increased sales. To learn more about why your brand is important and what is your unique business fingerprint, go to our 411 section or Click Here.

What is “New Media”?
New media is a general term describing the eclectic mix of technologies and mediums used to create various types of online media for consumption by an audience.

The forms of new media evolve and expand almost everyday. It’s an erupting set of technologies that have already started to set the trend for 2009 and beyond. Web applications, video and animation will soon dominate the internet market.

What we create with motion, sound and interaction:

• Banner ads
• Interactive flash
• Widgets
• RSS Feeds
• Podcasting
• Blogs & Vlogs
• Social networking
• Multimedia CD/DVD
• Rich Internet Applications
• Video Ads
• Motion Graphics
• Multimedia CD/DVD
• Search Engine Optimization (SEO)
• Persuasive Content Optimization (PCO)

Web Video / Video Advertising
It’s a fact that consumers love video. If you’re marketing to potential customers without it, you’re missing out on huge potential. Everyone from car dealerships to luxury yacht brokers are adding video to their website and utilizing social sharing to create a viral effect for their business. Can you afford not to?

Motion Graphics
Motion graphics takes video to the next level. It’s the mixed media art of using still images, video and digitally created assets to compose a single, high-impact presentation. We all interact daily with motion graphics on TV and on websites.

Social Networking
Social media has exploded in the last several years. Being without social profiles can adversely affect your company’s image and its ability to effectively market. Profiles create a target audience you can frequently update about new products and special offers.

We can customize your profile to include custom applications and video. To learn whether you need social marketing and blogging for your firm, please visit the 411 section or Click Here.

New Product Development
New product development (NPD) is the term used to describe the complete process of bringing a new product or service to market. E Image has developed its own systematic methods for guiding all the processes involved in getting a new product to market.

This broad field involves dealing with the design, creation, and marketing of the new product/s. There are two parallel paths involved in the NPD process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis.

Product life cycle (PLC)
Companies typically see new product development as the first stage in generating and commercializing new products within the overall strategic process of product life cycle management used to maintain or grow their market share. Like human beings, products also have a life-cycle. From birth to death, human beings pass through various stages: birth, growth, maturity, decline and death. A similar life-cycle is seen in the case of products. The product life cycle goes through multiple phases, involves many professional disciplines, requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business costs and sales measures.

Products have a limited life
Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, Products require different marketing, financing, manufacturing, purchasing, and human resource strategies in each life cycle stage.

Over the course of 16 years, E Image Agency has assisted several products through their entire life cycle including National brands such as: El Grado Tequila, Z Pointe Cosmetic Pencil Sharpener, Floativa Sunglasses and many several others.

We’ll create your profiles/channels on each site and optimize each video upload with relevant keyword tags to ensure your target audience finds them. We can even show your staff how to promote your videos on your blog or website for even wider reach.

Ongoing Social Media Work
We believe that engaging content is the foundation of a successful social media strategy. By consulting with you on your target audience and overall goals, we’ll create relevant, valuable content for your website on an ongoing basis. This includes:

• Articles
• Blog posts
• Flash/Powerpoint presentations
• E-books and whitepapers
• Widget Development

Social Media Profile Management
We’ll also submit content to relevant social media sites and provide you ongoing community management and social media training – so you get the most benefit from your social media strategy.

Custom Email marketing campaigns

This powerful marketing tool is used to keep in touch with clients; introduce new products and services; update any news, give tips, announce staff changes, upcoming events and awards; and communicate anything your prospects might find interesting.

Multimedia CD/DVD
A multimedia CD/DVD or presentation can captivate, entertain and motivate potential customers in the way they feel most comfortable; audio, video and interaction. You can even distribute your entire website on DVD with extra rich features.

This is the online generation.

E Image Agency works on each aspect of your website to achieve top search engine rankings. Through link building, meta tag and title optimization, keyword selection, directory submission, and many other methodologies, we can achieve the steady stream of visitors your site needs to entice advertisers and new customers. Your e-marketing, SEO campaign will be an on-going process, and requires regular monitoring and updates.

Search Engine Optimization (SEO)
Search engine optimization is what you do for search engines, not what you do with them. There are hundreds of methods to help your website’s exposure, but no matter what method you’re using, your site should be found and your message heard. We work with our clients to combine SEO strategies with social networking opportunities making them work more effectively while complimenting your site in the search engines.

The explosion of interactive social sites and social bookmarking such as Facebook and Youtube has also created a new medium for marketing your company. User-generated content in blogs and through other media is an effective way to communicate with millions of prospective customers. We can help you generate both the standard and creative content necessary to stay current with your competitors.

We also help you to understand how the Google Analytics system can help best maximize your investment on the web through interpreting the trends of visitors to your site.

Through these methods and more, E Image Agency can deliver your business the traffic, sales, and repeat visitors needed to create a successful marketing campaign.

Persuasive Content Optimization (PCO)
E Image Agency takes copywriting to the next level with what we call PCO: “Persuasive Content Optimization.”

We start by understanding your sales process and designing it to match your customers’ buying habits. The better the synergy between the two; the better the conversion ratio influencing the sales results. The next level is to convert the content to compliment the medium. If it is website content (text), then we keyword optimize it for better performance on the web.

Your customer’s view: Outside looking in.
The user experience goes well beyond words and design. They experience an overall impression of you as they interact with your brand on every level.

Success in good content requires intriguing, attention getting value-building headlines, information structuring, well-articulated offers, calls to actions and psychological triggers.

In many cases it is necessary to re-categorize corporate information to make it as easy to understand and “user-centric” as possible. Unfortunately and more often than not, company “insiders” are too close to the information to accurately assess what message is important to the client and what will help them in their decision-making process.

Getting the “Word out”
Three birds, one stone.

Press releases now serve many functions:

1. To gain press and brand awareness as well as new customers.

2. To give an expert reference status to articles that help boost your search engine rankings in Google and Yahoo, and enhance your overall web site’s “value” as determined by various algorithms of leading search engines. The higher your pages are ranked, the more visitors come to your site, which translates to an amazing potential for revenue growth.

There’s no better way to do this than through a well-written, web-based press release.

3. To utilize the hyperlinks of reciprocal websites that picked up your release to enhance your site’s SEO (search engine optimization).

E Image Agency “Web-based Press Release Program”
Our new program is an affordable way to raise the brand awareness of your business, increase your market exposure and enhance your current SEO techniques.

Here’s how it works:

During an agreed upon time frame, our copywriters will contact you to develop a newsworthy article. Once approved, your PR is released as a premium press release distribution company, which exposes you to Google, Yahoo, local papers, AOL, 10 industry specific targets, Keyword Call Out, 5 metro areas, Topix and more.

You can also receive reports detailing your PR stats.

E Image Agency, “AAArticle Program”
The Triple AAArticle program is similar to our Press Release program except the articles don’t have to be newsworthy. While this will diminish the press release’s value to build brand awareness in the major publications, it GREATLY INCREASES your search engine optimization and web site’s value.

Awareness: Information, “how to”, tips, will fetch increased exposure.
Authority: A well written piece will give you presence in your industry.
Access: Articles will create more entry points to your website.

Experts agree that links that come to your site from authoritative, topical articles is a prime way to build your web presence and value. And, unlike press releases, you’re able to really promote your company in these articles, which are likely to be published in relevant blogs, web sites, newsletters and article directories.

Sales Kit,” “Media Kit” or “EPK
What exactly is a “Sales Kit,” “Media Kit” or “EPK” (Electronic Press Kit)?

Put simply they are well-structured folder brochures…usually featuring interactive “inserts” to allow customization and updating of core information. They are often accompanied by a pamphlet, sales sheet or “slick” as they were called in the old days or even a tri-fold brochure. The collaborative effort of the total package should represent a brand synergy that tells the user that this company cares about their image…and the impact it makes upon their target audience.

Why Sales & Media Kits work…
Sales Kits emulate online experience because they are interactive. When designed properly (a rarity) they should introduce the company and the company’s core offerings in a benefit-oriented approach. The core areas should then be navigational via interactive inserts which can be updated and managed internally through templates. Lastly, interested prospects should be invited to a course of action using targeted “calls to actions.”

E Image Agency, highly recommends an electronic version of this “kit” be developed…which often can be done at a reduced cost. This will allow you to email the sales kit and also allow prospects to download it from your web site. In the process, you will capture this lead for your database.

It may be the age of electronic media, but the tangible essence of brochures and presentation media still makes a critical impact. Make an impact that gets your prospects’ attention and guides them through the sales process. In today’s fast-paced business environment, customers turn to your website as their primary resource for a brand impression. The presentation materials used in meetings, however, sent as direct mail or handed out at conferences and shows also play an important role in your sales cycle.

Print Media Now Plays a Very Different Role in Sales & Marketing
E Image Agency recognizes the trend toward shorter, “to the point” print media that guides prospects toward becoming customers. A brand impression is formed based on customers’ interpretation of your presentation media. Nearly 80 percent of the time, a customer’s next step will be a visit to your website, which must reinforce that positive brand impression.

With the popularity of web and electronic media, the purpose of presentation materials has shifted. These materials no longer serve as the primary method for learning about a company’s services and competitive benefits. Today presentation folders and brochures should simply stimulate your prospects to do one of two things: Visit your website and call your company.

When brochures and folders become text-heavy and cumbersome, readers perceive the process of information gathering as tedious. More than likely such media will end up in a file cabinet that is rarely accessed.

How many brochures are sitting on your desk, right now? Probably not many, if any at all. That is because they serve a different purpose in today’s marketplace: They are the lead-in.

A good brochure or presentation folder will communicate some very compelling points and actually have “calls to action” to drive prospects to your site or the phone to learn more about how they can benefit from these points. It’s all about building an interest and evoking prospects’ natural curiosity.

E Image Agency takes a “marketing first” approach toward all print media. Everything we design must first communicate an intriguing marketing concept that leads toward calls to action that spur the next level of contact.

80 percent or more of the marketing message used in print media and advertising are 100% ineffective. Is yours?

In order to capture your prospects attention you must first give them a compelling reason to listen to your message. As simple as this may sound, most companies are guilty of simply announcing their name and list of services….yawn.

An effective message will go beyond announcing services and more into what the company has to offer to the client…and more specifically how the client will benefit from these services. This is called benefit-oriented marketing and it is almost always overlooked.

E Image Agency, will help you develop a message and image that commands attention and promotes tangible benefits to your target audience in a style that significantly increases your lead generation.

Here are a few types of our most popular print media and advertising projects:

• Print Ad campaign
• Brochures and Presentation Folders
• Direct Mail Pieces
• Corporate Identity (Business card, envelope, letterhead, etc.)
• Displays (See exhibits)
• Inserts, newsletters, templates
• Annual Reports & Catalogs
• Magazines & publications
• Product & Package Design

We can deliver any print request you may have, as well as fulfill the actual printing services to assure a quality job.

The end results?

Your prospects are impressed by your message and graphics and are impelled to learn more.

– Powerful impressions, more conversions, lead to more sales –